![]() ![]() It has private label brands and invests heavily on research and development as well. Walmart offers a wide selection of products. Product development strategies of Walmart It failed to offer German customers any convincing value proposition compared to what was offered by its local competitors. However, its market development strategy failed in Germany as it was unsuccessful in understanding the German market. It also holds equity investments in Brazil, Japan, and the UK (Walmart, 2021). ![]() From the USA, it has expanded to many countries such as Canada, Mexico, China, Chile, and India. Walmart is one of the largest retailers in the world. However, it should be mentioned that special offers often affect its profit margins. Its special offers and deals for days such as Final Black Friday Deals are also in line with the market penetration strategy. Its promise of Every Day Low Price (EDLP) has drawn the attention of many customers and helped it penetrate the market further. Walmart’s market penetration strategy has been very useful to support its continual growth. Those strategies were crafted carefully and produced excellent results however, some of them failed as well. Walmart has implemented several growth strategies over the years to reach the stage where it is now. This article aims to examine the application of Ansoff Matrix in Walmart. Ansoff Matrix in Walmart (Walmart growth strategy) ![]()
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